"... the important thing is, he's reached such a high level of recognition that even people who don't follow hockey probably know him and love him."
First time I ever heard of him and not loving him.
Didn't watch the video, but was it filmed on public land (like a state forest)? If so, I wonder if the Flyers got permission for this publicity stunt? I'd think a big organization like that is probably accustomed to following the rules and getting necessary permits, etc.
A NJ State Park Service Special Use Permit is required for various types of short-duration, organized activities and/or events within a state park, forest and/or historic site. Examples of organized activities and/or special events include, but are not limited to press events, commercial photography and/or filming, corporate events, fundraisers, festivals, demonstrations, walkathons and races, concerts, Televised events and/or commercial use of or on State Park Service lands and/or waters.
NJDEP - Related fees pertaining to lands managed by the New Jersey State Park Service
www.nj.gov