Bumping this thread (can't believe a whole year has passed) because I just learned something interesting. You know those ads about Smokey's 80th "birthday"? Turns out, my daughter's ad agency (FCB) made that ad - here's an article and a longer version of the video.
You might need some tissues for Smokey Bear's latest ad.
gearjunkie.com
Even cooler... their agency has made ALL the Smokey ads (pro-bono) ever since the beginning , 80 years ago - I had no idea! My daughter just texted me from a cocktail party the agency is throwing to celebrate the campaign. And here's some interesting trivia, although they filmed those "campers" with actors, they used AI/CGI to replace their faces with the faces of the account, strategy and creative team members from the ad agency.
Note that the article also says they changed from "forest fires" to "wildfires" back in 2001, didn't realize it was so long ago.