Aside from all the marketing hype on that page, it appears to be 30% DEET which isn't so different from Deep Woods OFF which is 25% DEET. I have completely satisfied myself that DEET doesn't keep ticks away from me, but your mileage may vary.
If you're a DEET fan, check out Deep Woods Sportsmens OFF. It comes in a 1 oz a pump spray bottle but is
98% DEET. I tried some and found the way it felt and smelled very unpleasant, but again, we're all different so it might be worth checking out. It also wasn't effective against ticks for me.
http://www.offprotects.com/sportsman.aspx