They are renovating bogs to new hybrid variety cranberries. It is not cheap either trust me. $10K and acre just in purchasing the plants not including all new solid set irrigation, Under Drains, and grading an excavation added to the costs. So figure close to 15K - 20K an acre plus depending what else gets done minus 3 to 5 years of growing and care before you even harvest a berry to get any of your money back. These new hybrids are the berries that are preferred for SDC fruit (Sweet and dried cranberries) that fit the need better (size, color and etc.) The older varieties unfortunately are like driving a 1985 Ford that still runs but are on borrowed time. Its like in any other business, change is inevitable in the future. This is not a farming practice you can change over night or within a year or two so you have to make forward progress a little at a time within your means of $. If you do not move forward with the future you will be too far behind and eventually out of business. Most cranberry growers have multi generations and plan for the future of their children to keep the farming alive. I am Proud to say I am generation #6 and my sons represent generation #7 in the Blueberry and Cranberry Operation In the Pines. Pine Barren Farmers are the proudest and most enthusiastic folks you will ever meet even in tough times. Not many people take this kind of gamble and expense in hopes to keep their farm alive and going for generations to come. It truly is "A Labor Of Love"