Trust me, there are people out there who are just dying to shell out cash for any kind of bolt-on truck/four-wheeling/outdoors accessory they can get their hands on. Outdoor shower tanks that attach to the truck, rooftop tents, weird moose-pusher bumpers, you name it. I like camping but that stuff is just made to waste people's money. I doubt most of the owners of that kind of crap actually use it more than three or four times a year.