Perhaps color is on its last legs, but not so for B&W. Ilford was my film of choice back in the old days, the only one that had mail-in process envelopes.
http://www.dpreview.com/news/2013/0...urce=news-list&utm_medium=text&ref=title_0_24
http://www.dpreview.com/news/2013/0...urce=news-list&utm_medium=text&ref=title_0_24